Meghan Markle's Strategic Rebranding: 'As Ever'
In an exciting development for fans and followers, Meghan Markle has unveiled a bold new vision for her lifestyle brand by renaming it to As Ever. Formerly known as American Riviera Orchard, the brand has taken on a fresh identity aimed at expanding its reach far beyond its cozy Santa Barbara origins. The announcement, made on February 18, 2025, is a testament to Meghan's continued journey as an entrepreneur, reflecting a broader, more inclusive scope.
This transformation is particularly timely, as it comes right before the much-anticipated debut of her Netflix series, With Love, slated for a March 4 release. The rebranding not only signifies a change in name but also a diversification in product offerings. Traditionally centered around local artisanal goods, As Ever now proudly introduces an array of items such as home decor, gourmet jams, and even dog treats, all inspired by the authentic touchstones of family and cooking that Meghan first explored in her beloved 2014 blog, The Tig.
Embodying Personal and Professional Growth
Central to this relaunch is a newly designed website, prominently featuring a charming image of Meghan with her daughter, Princess Lilibet, strolling through the idyllic setting of Montecito. This touch of personal storytelling aligns seamlessly with her brand ethos, fostering a connection that's both genuine and global. By partnering with Netflix, the brand builds on the momentum generated by Archewell Productions, further enhancing its footprint.
The line's initial offerings are already causing a buzz. Friends and supporters, including polo player Nacho Figueras, have shared sneak peeks of products like the strawberry and raspberry jams and specially packaged dog biscuits. With these thoughtfully crafted goods, Meghan Markle solidifies her standing not only as a former royal but as a savvy businesswoman shaping her post-royal narrative through entrepreneurial ventures. Amidst this evolution, As Ever remains an ode to authentic living—inviting a wider audience to share in its joys.
