Meghan Markle's 'As Ever': Transforming Her Lifestyle Brand to Reach Global Audiences

Meghan Markle's 'As Ever': Transforming Her Lifestyle Brand to Reach Global Audiences

Meghan Markle's Strategic Rebranding: 'As Ever'

In an exciting development for fans and followers, Meghan Markle has unveiled a bold new vision for her lifestyle brand by renaming it to As Ever. Formerly known as American Riviera Orchard, the brand has taken on a fresh identity aimed at expanding its reach far beyond its cozy Santa Barbara origins. The announcement, made on February 18, 2025, is a testament to Meghan's continued journey as an entrepreneur, reflecting a broader, more inclusive scope.

This transformation is particularly timely, as it comes right before the much-anticipated debut of her Netflix series, With Love, slated for a March 4 release. The rebranding not only signifies a change in name but also a diversification in product offerings. Traditionally centered around local artisanal goods, As Ever now proudly introduces an array of items such as home decor, gourmet jams, and even dog treats, all inspired by the authentic touchstones of family and cooking that Meghan first explored in her beloved 2014 blog, The Tig.

Embodying Personal and Professional Growth

Embodying Personal and Professional Growth

Central to this relaunch is a newly designed website, prominently featuring a charming image of Meghan with her daughter, Princess Lilibet, strolling through the idyllic setting of Montecito. This touch of personal storytelling aligns seamlessly with her brand ethos, fostering a connection that's both genuine and global. By partnering with Netflix, the brand builds on the momentum generated by Archewell Productions, further enhancing its footprint.

The line's initial offerings are already causing a buzz. Friends and supporters, including polo player Nacho Figueras, have shared sneak peeks of products like the strawberry and raspberry jams and specially packaged dog biscuits. With these thoughtfully crafted goods, Meghan Markle solidifies her standing not only as a former royal but as a savvy businesswoman shaping her post-royal narrative through entrepreneurial ventures. Amidst this evolution, As Ever remains an ode to authentic living—inviting a wider audience to share in its joys.

Write a comment

Recent posts

Stevenson's TKO Win Sparks Debate on Fighting Style and Future Prospects
March 1, 2025 at 11:37
Stevenson's TKO Win Sparks Debate on Fighting Style and Future Prospects

Shakur Stevenson's ninth-round TKO victory over replacement fighter Josh Padley in Riyadh highlighted his tactical skill yet left critics questioning his aggression. Initially set to face Floyd Schofield Jr., Stevenson's plans shifted when a last-minute change brought Padley into the ring. While Stevenson's post-fight callouts to stars like Lomachenko and Davis underscored ambition, debates swirl about his potential in headline pay-per-view fights.

Dmitry Bivol Reclaims Glory in Thrilling Rematch with Artur Beterbiev
March 2, 2025 at 12:07
Dmitry Bivol Reclaims Glory in Thrilling Rematch with Artur Beterbiev

Dmitry Bivol reclaimed the undisputed light heavyweight titles from Artur Beterbiev in a gripping rematch in Riyadh. Winning by a narrow majority decision, Bivol showcased superior strategy and stamina. Meanwhile, the undercard heated up with Joseph Parker and Shakur Stevenson delivering memorable performances. As the dust settles, a trilogy bout looms as a tantalizing possibility.

Tom Homan and Selena Gomez in Immigration Debate: Emotions and Enforcement Clash
January 28, 2025 at 12:41
Tom Homan and Selena Gomez in Immigration Debate: Emotions and Enforcement Clash

Selena Gomez, emotionally affected by ICE deportation raids, shared a heartfelt video online which was met with a firm response from Tom Homan, the border czar under Donald Trump. As public safety concerns are cited in defense of the operations, community fears grow, igniting widespread debate over immigration policy. Gomez's advocacy for immigrant rights stands in contrast to conservative critiques labeling her emotions as insincere.

River City Star Celebrates 20 Years of Panto Magic with Two Doors Down Co-Star
March 19, 2025 at 12:01
River City Star Celebrates 20 Years of Panto Magic with Two Doors Down Co-Star

A beloved River City actor marks two decades in pantomime, celebrating their enduring contribution to Edinburgh's theater scene with the help of a Two Doors Down co-star. From child star beginnings to a panto icon, their journey is a testament to their impact on Scottish entertainment.

Jamie Vardy Equals Cristiano Ronaldo’s Record in Premier League Triumph Over Tottenham
January 27, 2025 at 12:48
Jamie Vardy Equals Cristiano Ronaldo’s Record in Premier League Triumph Over Tottenham

Jamie Vardy, at 38, equaled Cristiano Ronaldo's record by being involved in 10+ goals in a Premier League season for players aged 37 or over, following Leicester City's 2-1 win over Tottenham. His performance, along with Bilal El Khannouss's goal, lifted Leicester out of the relegation zone. This win added pressure on Tottenham's manager, with the team suffering a fourth consecutive league defeat.