British-Only Menu Puzzles Diners at Clarkson’s New Pub
Walk into Jeremy Clarkson’s pub, The Farmer’s Dog, and you’ll find a menu that reads like a love letter to British farming—and a frustration for anyone craving a Coke or a squirt of ketchup. Since opening its doors in 2023, the pub has stuck to its guns, only serving food and drink made in the UK. That means no pepper on your chips, no coffee after your meal, and no global favorites like Coca-Cola. For some people, this commitment to homegrown produce raises eyebrows more than appetites.
Customers at the Oxfordshire pub often react with surprise when the rules hit home. Imagine finishing a hearty Sunday roast, only to learn coffee isn’t on the cards—or asking for some ketchup with your chips, and being politely told it’s not allowed. One diner summed up the confusion best: “It felt strange not being able to have coffee after a meal.” Pepper, a seemingly simple request, is also off the table, and a growing number of visitors are taking to reviews and social media to share their bafflement and, sometimes, outright frustration.
Why the Restrictions? A Mission Behind the Menu
This strict policy isn’t just about being quirky or stirring up headlines. Jeremy Clarkson’s approach is deeply tied to his open support of *Clarkson’s Farm* ideals—pushing for real backing of UK agriculture. By refusing any imports, Clarkson wants to send a clear message: British farms have what it takes to fill your plate, even if that means forgoing internationally sourced staples. It’s an all-in move that matches his on-screen persona: bold, sometimes stubborn, and never afraid of ruffling feathers.
For people who get the message, there’s respect. Some see The Farmer’s Dog as a refreshing change—a rare eatery that actually walks the talk when it comes to sustainability and support for local producers. However, not everyone comes for a statement. Plenty of patrons expect their regular pub experience, only to wind up navigating a menu that feels unfamiliar. The mixed reaction shows just how attached people are to their usual comforts—did you ever imagine Classic Coke or ketchup would become such hot topics?
The timing of all this fuss is interesting: the pub policy drama is unfolding right before the new season of Clarkson’s Farm premieres. The show picks up right where this debate leaves off, documenting the building and opening of the pub with Clarkson’s trademark blend of chaos and conviction. So, whether you find the policy admirable or just plain odd, one thing’s for sure—the conversation around British food, and what it means to truly support UK farmers, isn’t going away anytime soon.
