Michelin Tyres Set New Standard for Knights of Old
What makes a logistics company rip up its old tyre supplier contract and go all-in with a new brand? For Knights of Old, it all came down to mileage. After putting Michelin tyres to the test on its heavy vehicles, the logistics firm was stunned by the results. They ran a focused trial using Michelin’s 315/80 R 22.5 X model tyres and quickly saw efficiency numbers that outpaced any previous tyre they’d used—premium brand or not.
According to fleet managers, the switch wasn’t just a marginal upgrade. Michelin’s rubber gave them noticeably longer life on the road, meaning less downtime swapping tyres, fewer interruptions to jobs, and less money burned through replacements each year. It’s the kind of outcome transport planners dream of, especially in a business where every minute and penny counts.
Rethinking Fleet Management with Every Mile
The logistics world is full of big promises about performance and efficiency, but Knights of Old found something concrete in everyday use. During the trial, trucks fitted with the Michelin tyres kept running long after those on rival brands had already been swapped out. Managers looked at the hard mileage numbers and realized they weren’t dealing with just marketing talk. For them, more miles meant fewer tyre changes, higher productivity, and happier drivers not bogged down by roadside maintenance.
Here’s what stood out in their experience:
- Trucks covered significantly more miles before needing tyre replacements.
- Operations ran smoother, as tyre maintenance interruptions dropped.
- Cost per mile shrank due to the tyres’ longer lifespan.
- Fuel savings were another bonus, as consistent tyre performance meant better fuel economy.
Word from the workshops was positive too; technicians said the tyres held up impressively even under heavy loads and harsh hauling situations. Drivers, who know the difference between a reliable set and a dud, say the ride felt safer and more comfortable—a big win for morale on long hauls.
Commercial logistics is a game of shaving off inefficiencies wherever possible, and tyres play a bigger role than most people realize. With this switch, Knights of Old shows just how much difference the right choice can make. Michelin isn’t just a logo on their trucks now—it’s a strategic partner helping them deliver more, for less.
